Finding ways to increase your salon’s revenue and profits isn’t just good for business—it’s good for morale. When your salon is busy, your stylists will typically be happier and more content coming into work each day. And this, in turn, creates a more welcoming environment for your customers and clients. But there are more services and promotions that you can offer than you might think. Here are a few great options to consider incorporating into your salon’s offerings.
1. Create a Retail Space
Creating a retail space is a great way to keep customers coming into your salon between appointments. They’ll be able to stock up on shampoo, conditioner, hair treatments, and other similar products to use at home between sessions. While the retail section may not out-earn the other services you and your team offer, it can diversify your income sources and help you hedge against slower periods. Even better, your clients will be able to use the products your stylists recommend which can dramatically improve the health of their hair in the long run. Consider offering the full line of
J Beverly Hills hair care products that your stylists already use during appointments. This will create consistency and help your clients experience that salon-quality feel at home.
2. Personalized Treatment Plans
Though many people can benefit from standard haircare plans, some may need more personalized treatment plans to fully realize the changes they’re looking for. If you’re not already, offer personalized treatment plans as a separate service. These plans should take each client’s hair health into consideration and should help them address their main causes for concern. You’ll be providing your clients with a more individualized hair care routine which can spark loyalty, increase the amount of product you’re able to sell, and encourage them to come in between cuts or color appointments.
3. Incorporate Add-Ons to Your Offerings
Standard cuts come with standard shampoo and conditioning sessions. While these are great, they’re typically included in the cost of the appointment. Consider offering add-ons like deep conditioning sessions, blowouts, and other similar services that clients can add to their normal appointments at a slightly reduced charge than what they’d pay for stand-alone services and treatments. This can encourage your clients to spend just a bit more during each appointment and could increase the chances of them wanting to schedule a standalone appointment between cuts.
4. Host Classes and Events
Your clients leave the salon looking and feeling beautiful. But replicating the styles your team creates can be tough. Consider offering classes or educational events to help your clients learn how to treat, style, and manage their hair on their own. You can and should charge for these classes, which can increase your overall revenue. But even better, you’ll inspire customer loyalty, increasing the number of appointments they’ll schedule in the future.
The Options Are Limitless
There are an endless number of options you can add to your salon’s service list. The only limit is your imagination. Think about the types of issues your clients struggle with and ask your stylists for advice on the types of products, services, and appointments they think would be most beneficial. Then, tailor your new offering list to fit those needs.
Just make sure you have the high-quality products your clients and stylists deserve at all times. Register for a free account and place your order for J Beverly Hills’ hair care line today.