Dry hair can leave any client feeling like they don’t look their best. But for many of those people, standard conditioners just aren’t enough to restore their hair’s health. Hair masks can help. But before you recommend these products to your clients, familiarize yourself with the pros and cons so your clients can make an informed decision.
What Are Hair Masks or Masques
Hair masks, often spelled hair masques, are a method of deep conditioning dry or damaged hair. Think of them like a supped-up conditioner that you leave in your hair for a few minutes longer than you would a traditional conditioner.
When left in place, the ingredients penetrate the individual strands to restore moisture, improve luster, and strengthen hair that may not be getting the support it needs from your client’s normal haircare routine. It’s a great way to help your clients catch up on their hair care efforts without forcing them to spend tons of time in the chair like they would with a hot oil treatment.
The Pros of Using Hair Masks
Though hair masks aren’t a solution for every hair type or situation, they do offer some distinct benefits over other conditioning methods. Here are a few of the pros that you can convey to your clients:
They smooth frizz: When hair is properly conditioned, frizz levels will be at a minimum. This is because healthy hair tends to lay flat and hold the style you’re trying to create while damaged hair tends to look wild and rebel against even skilled styling efforts.
They can deep condition hair: If hair is damaged, normal conditioner may not be enough to restore its health. Hair masks can deep condition damaged hair quickly, improving the look and feel of the hair in one or two treatments.
They can help your scalp: Dry hair is often accompanied by dry scalp. Hair masks can also help condition and repair dry scalp, reducing the risk of dandruff and discomfort.
The Cons of Using Hair Masks
As we mentioned earlier, hair masks are a useful tool, but they’re not perfect. Here are a few downsides of using hair masks that you’ll want to make your clients aware of:
- They can over-condition hair: If hair is otherwise healthy, hair masks could end up being overkill. If hair is over-conditioned, it can appear greasy or oily and may be more difficult to style.
- They can weaken hair: Hair masks shouldn’t be used every day. If they are, they can cause hair to weaken and be more prone to damage, breakage, and other issues.
- They’re difficult to find: If you’re looking for hair masks in most beauty supply stores, you may only find one or two products—and those products may not be high enough quality to give your hair the help it needs.
Encourage Them to Use the
Hair Masque by J Beverly Hills
The key to getting great results from any hair mask treatment lies in using the highest quality products you can. Simply buying the first hair mask you find at a big box store isn’t going to give you the results you’re looking for. If your clients are interested in giving their hair a complete refresh, encourage them to use the hair masque by J Beverly Hills. This highly moisturizing mask will give your clients the results they’re looking for whether they’re getting the treatment in your salon or at home. Place your order today and make sure you’re stocked up.