Spring has sprung and now that people are enjoying the warmer weather, they’ll also be looking for a fresh new hairstyle to take them into summer with confidence. For some of your clients, this may automatically mean scheduling an appointment as soon as possible. But for others, it means finding creative (and questionable) ways to revamp their look at home. Offering promotions can help you get your clients back in the door. Here are a few to consider for your salon.
1. Gift Bundles
If you’ve noticed a slump in your retail sales, you may want to bundle products together and sell them at a slight discount. For example, group J Beverly Hills shampoos, conditioners, and hair masks together to create a “pamper your hair” bundle. Or group bodywash, body treatments, and lotions by Freyja together and market them as a self-care bundle. The point is to move product that’s been sitting on your shelves longer than you’d like and introduce your clients to the high-quality products you want them to use in the first place.
2. Offer Themed Gift Cards
Mothers’ day is just around the corner and kids of all ages will be looking for the perfect gift to give their moms. What better way to save kids (and their parents) stress than by offering spring-themed gift cards. You can print off gift vouchers on spring-themed cardstock or format digital cards with spring motifs.
3. Get Social
Boost engagement with your social media network by encouraging clients to share their new looks on your social media pages or by tagging your business in their photos. You can encourage participation by turning it into a contest. For example, you may want to offer prizes like discounted services, free products, free merchandise, or more to the winner. Use your imagination and ask your stylists for their input. Together, you’ll be able to create a promotion that drives up business and boosts visibility online.
4. Promote Spring “Cleaning”
You can get a jumpstart on cleaning out your backstock by increasing the number of appointments you schedule during the spring months. Consider offering discounts on services that you have more supplies for than you need. For example, if you have a lot of hair color that’s about to go out of date, consider offering discounts on your color appointments. If you offer skincare and hair removal services, you can always get creative and market those services as “spring cleaning for the body” or something similar. Offering those services on a discount can also help you increase traffic and get more appointments on the books.
Keep These Tips and Promos in Mind
Spring is a great time for your clients to embrace a new look and transition from the winter slump into a sleek summer style. And these promotions can help you breathe new life and new energy into your salon each day. Consider trying one or try implementing them all. Whatever you choose and however much additional traffic you get,
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