As the owner of a salon, you know that competition can be fierce. You need to find ways to make your business stand out from others in your area, and that means consistently updating and improving your space. But some upgrades can have a bigger impact than others. Here are a few easy upgrades you can make that will help your business stand out and attract customers with ease.
Invest in Better Lighting
Lighting can make all the difference in the quality of the cuts and color that your customers receive. When your salon is dim, stylists may not be able to see what they’re doing clearly or make sure the color they’re adding to your clients’ hair is the right shade. If you can, invest in higher-quality lighting. Add task lighting around each stylist’s station to help them do their jobs more easily.
Create a Dedicated Waiting Area and Retail Space
In small salons, space can be at a premium. But it can still be beneficial to have dedicated waiting areas for your clients to relax while they wait for their appointment. Try to set up a few chairs close to your reception area or at least away from the stylists’ chairs. If you can, add a few tables to hold magazines for inspiration and incorporate your retail display close to those chairs so customers can browse while they wait.
Re-Evaluate Your Products
Using the highest quality products possible is a great way to get your salon to stand out from the competition. They improve the health of your clients’ hair and can make each trip to your salon stand out in their minds. If you haven’t already, re-evaluate the products you’re using and stock up on quality haircare products from
J Beverly Hills. These products work with a variety of hair types and can transform your clients’ hair quickly.
Expand Your Services
Salons are often about more than just cuts and color. Ask your stylists about the types of services their clients would like to see and the types of services your stylists are trained to provide. If you can expand the types of appointments on offer, you’ll be able to make your business more competitive and could attract customers that otherwise might stick to a different salon.
Add Some Color
Salons should showcase your personality and be a fun and inviting space that your clients will enjoy spending time in. If your walls are solid white and boring, you may be sending the message that your salon isn’t keeping up with the latest trends. Instead, add some color. Paint an accent wall a vibrant and bright shade or make the space pop by adding color to the ceiling. The options are only limited by your imagination.
Get Your Salon Ready to Grow
These tips will help you make your salon truly competitive so you can attract the customers you want. But the best place to start is by investing in products that will help your customers keep their hair in great condition between appointments. Professional Salon Concepts is here to help.
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