What Is Color Correction and Why Should You Offer it?

Dying your own hair is a time-honored tradition and almost seems like a rite of passage for many adults. But as a professional stylist, you know that home coloring sessions rarely turn out the way your clients want them to. The color is often splotchy, off-shade, or otherwise disappointing. And what’s worse is that those home coloring kits can do serious damage to your client’s hair. Those coloring mistakes are easy to fix during a color correction appointment, but if your salon isn’t offering this service, it’s time to consider the benefits. Here’s what you need to know.

What Is Color Correction?
As the name implies, color correction is the process of fixing a botched hair coloring session. Typically, these appointments fix issues created by home dye jobs, but sometimes, you may see a client trying to fix a professional dye job. 

The process will vary depending on the issues your client is experiencing. If the dye job resulted in a brassy look that your client wasn’t trying to achieve, you may need to tone the hair more. If the color is splotchy or too light, you may need to dye it darker to correct the mistake. And if the color is too dark, your client may want you to lighten it or add highlights to create more definition. 

Ultimately, you’ll want to speak with your client to figure out what they’re looking for and what they’re trying to achieve with their color correction appointment.

Why You Should Offer Color Correction Appointments to Clients
A botched dye job can leave your clients feeling embarrassed about the way they look. Offering color correction appointments as a standard service can help your business and instill confidence in your clients. Here are a few reasons to consider offering this service as a separate appointment from your standard hair color sessions:

• Makes clients feel less alone: The feeling of embarrassment can keep clients from scheduling color correction appointments and leave them trying again at home instead. This puts their hair at risk of worse damage. By offering the service and adding it to your promotional materials, it may make your clients feel less alone and potentially less embarrassed. 
• Inspires confidence in your skills: If clients have had a bad experience with another salon, they may be hesitant to let another professional color their hair or fix the damage. By offering color correction appointments, you’re signaling to your clients that you’re an expert in your field and are more capable than the person who messed their color up. 
• Gives you a chance to win over a new client: When new clients see how well you’ve fixed their color issues, they may be more likely to schedule appointments with you in the future. And the more repeat customers you have, the stronger your business will be.

Make Sure You Have the Tools You Need
Your clients deserve the best experience, whether they’re coming to you for a color correction appointment or a first-time dye job. Professional Salon Concepts is here to help. We have all the tools and high-quality hair care products you need to give your clients the look of their dreams. Register today for a free account and stock up on all the necessities to keep your salon running at peak performance.