Whether you’re a single-person show or run a salon with more than a dozen stylists on your roster, you likely have a vision of what you want your business to look like in the coming year. The best way to bring that vision to life is to set realistic goals or New Year’s resolutions that you can work toward in the coming months. So what types of resolutions can salon owners and stylists benefit from setting in 2024? Here are a few great choices from your trusted commercial salon supply team.
1. Stay on Top of Your Inventory
Your inventory will fluctuate throughout the year depending on the amount of business you receive and the amount of product you go through at any given time. That’s why it’s important to commit to staying on top of your inventory. Get in the habit of checking your stock for any products you may sell, supplies you use, and other tools you need at least once every other month. By monitoring your inventory regularly, you’ll know when to place orders for the essentials and won’t have to deal with the frustration of running out of products like the
scalp revitalizing spray by Freyja.
2. Kick the Big-Box Retailer Habit
Though relying on retail outlets for the occasional tool replacement can still be beneficial, you shouldn’t rely on them for all of your products. Remember, the products available at big-box retailers and beauty supply stores tend to cater to individuals rather than professionals. This means the quality of the products may not be up to your rigorous standards. Instead of buying products through these outlets, partner with an expert who understands the needs of your business, like Professional Salon Concepts.
3. Revisit Your Marketing Efforts Often
Having regular clients is the best way to operate a stable business, but you’ll still need to focus on growing your client list if you want the business to thrive. Remember, people move away or have changes in their financial situations that may cause them to reduce the number of appointments they schedule each year. That’s why making the decision to look at your marketing efforts often, and making changes as soon as you notice something not working well, is so important. When you monitor your marketing efforts, you’ll start to identify where you can improve, and which types of campaigns are giving you the greatest return.
4. Stay Organized
Staying organized is challenging for every business owner. Between managing inventory, maintaining schedules, and taking care of other daily tasks, it’s normal to start to feel disorganized as you’re going through the year. Instead of flying by the seat of your pants, resolve to make 2024 your most organized year yet. Use a calendar or scheduling app to keep track of appointments and major deadlines like paying rent or covering utility expenses. Maintain records for your orders, invoices, and other essential documents.
Keep Your Business Growing
These resolutions will all help you keep your business running and growing the way you imagine it will. But the best thing you can do for yourself is to find ways to offer the highest quality products you can to keep your clients happy and their hair healthy. Professional Salon Concepts is here to help. Sign up for a
free account today and stock up on the essentials for your salon.