During the holidays, your clients will likely turn to you for help getting their looks sorted out and their hair ready for all of those holiday parties and gatherings they’ll be attending. Offering holiday glow-up appointments is a great way to help your clients get ready while positioning your salon as forward-thinking and trendy. But making your glow-ups stand out among all the other salons in the area isn’t always easy. Here are a few proven tips to help you do just that.
Run a Promotion
Clients love to feel like they’re getting a deal, especially around the holidays. If you have a lull in your schedule and want to fill appointment times, consider running a promotion. Offer a 10% discount on your glow-up appointments to clients who come in for other services. Or post offers on social media to get your clients excited about the service. Ultimately, the promotions you run should be low enough to catch people’s attention but not so low that it’s not sustainable for your business.
Ask Your Clients What They’d Like to See
If you’re unsure of what types of services you should offer as part of the glow-up, ask some of your regular clients what they’d like to see. Many will have a list of services or salon experiences they’d love to take advantage of and you can use their ideas to build your package. You can also draw inspiration from other salons by seeing what types of services they’re advertising online. In doing so, you’ll be better able to make sure your services meet the needs that your customer base has while also positioning your salon to stand out from others in the area.
Partner With Other Service Providers
Holiday glow-ups often involve more than just styling hair. They can involve manicures, pedicures, makeup, and more. If your salon offers those services already, include them in your holiday glow-up bundle. But if it doesn’t, consider leveraging your network and partnering with other service providers. This can take some coordination, but if you bring outside people in and let them work out of your salon for specific times, you may end up increasing business in the long run.
Stock up on Supplies Ahead of Time
The weeks leading up to the holidays can be some of the busiest. The last thing you want to do is run out of the supplies and products you need to provide your clients with a wonderful experience. Order supplies now and stock up on the
shampoos, conditioners, hair treatments, and tools you need to provide your clients with the services they expect. You may also want to put together holiday gift sets for some of your most popular products that your clients can gift to themselves or others.
Make Sure You’re Ready for the Holidays Now
Make sure your salon is ready for the holidays by ordering high-quality shampoos, conditioners, and treatments from J Beverly Hills before the holiday parties start happening. If you’re already a member, log in and place your order today. Don’t have an account with Professional Salon Concepts? Register for free today.