What Is a Hair Mask and Why Should You Recommend One to Your Clients?

One of the biggest challenges that stylists face is finding ways to help their clients keep their hair in good condition. With so many grocery store conditioners on the market, it’s normal for your clients to come to the salon with brittle strands, frizz, and split ends that they just can’t control. That’s where a high-quality hair mask can help. Though these simple treatments can dramatically change your clients’ hair texture and health, they’re not widely used. Let’s take a look at what hair masks, like the Platinum Nourishing Masque by J. Beverly Hills, are and why you should recommend one to your clients.

What Is a Hair Mask?
A hair mask is a type of deep conditioning that penetrates the hair better than standard conditioners. The ingredients are designed to provide a concentrated dose of hydrating moisture that the hair can absorb easily. Most traditional hair masks take several hours to start working. However, the Platinum Nourishing Masque works differently. 

Once applied, the treatment stays on for several minutes, making it ideal for use in the salon as part of your prep or by your clients at home as part of a deep conditioning routine to help their hair stay healthy between appointments. 

The Benefits of Hair Masks
Increased moisturization and hydration are what make hair masks so beneficial, but the Platinum Nourishing Masque takes things one step further by offering a few unique benefits. Here’s what you can expect:

• Repairs heat damage: If your clients use curling irons, blow dryers, or flat irons to style their hair each week, it’s normal to see a significant amount of heat damage. The Platinum Nourishing Masque can help repair and reverse that heat damage. Even better, it can strengthen the hair’s resistance to heat, reducing the risk of future damage.
• Reduces frizz: Properly conditioned hair shouldn’t stick out at all angles. By using a high-quality hair mask, your clients will see a reduction in frizz and find it easier to control and style their hair between appointments.
• Improves elasticity: Brittle hair tends to have low elasticity, which makes it hard to style at best and prone to breakage at worst. Nourishing hair masks help restore hair elasticity so your clients will have an easier time getting their hair to do what they want without damage.

These are just a few of the great benefits your clients will experience with routine use. But what makes the Platinum Nourishing Hair Masque so unique is the emphasis on quality ingredients that won’t damage your clients’ hair.

Many conventional masks use moisturizers suspended with ingredients that can increase the risk of breakage and leave hair dry even after the treatment. The opposite is true of the J. Beverly Hills mask. The ingredients are carefully selected with your clients’ hair health in mind. 

Incorporate This Into Your Routine Today
Nourishing hair masks can help keep your clients’ hair healthy for months, even if they mistreat their strands every now and again. Pick up the Platinum Nourishing Hair Masque from J. Beverly Hills today by signing up for an account today.