Discover the new PPD-free oil-based permanent hair color that will change your dyeing experience! Its innovative formula not only gives vibrant, long-lasting color but also generates incredible light, multiplying it on your hair! Thanks to mullein extract in a functional amount of 1.2%, this product delivers an extremely bright and luminous result that will not go unnoticed. Its light and luxurious texture makes application easy and pleasant, while the enriched formula nourishes and moisturizes hair, leaving it soft and shiny. Experience the shine and intensity that only 1.2% mullein extract can provide. 50 shades. Mixing 1:1 with Oxi-Ceam; 1:2 for super highlifting.