Botanically infused Colouring Cream with Aloe Vera, Argan Oil, Acai Berry, Black Pearl, Beeswax, Vitamin C. Pharmaceutical grade micro-pigments. Alpha-Numeric Identification. A variable mixing ratio providing everything from a moder, vibrant, dimensional look to a rich, intense, more opaque results. Semi, demi, and permanent colour can be acheived with one tube. J Beverly Hills Colour contains less than 1% ammonia in levels 1-10 and less than 2% in the Highlift and Controlling Blonde Series making it one of the lowest in the industry. Made in Italy.